Audience/Customer Persona Creation


  • 4-5 personas for the target audience group, including distinguishing behaviors, motivations, concerns and questions for each persona.
  • User interview data
  • Recommendations for additional user testing to fill in details about your users’ goals

Customer Requirements

  • Provide information about a target audience group (i.e. prospective undergraduates, parents, research funders, alumni) and your goals for them
  • Help arrange interviews with users (roughly 8 people representing the target audience group)
  • Give NewCity access to website analytics
  • Participate in persona workshops during development