A Behind-the-Scenes Look at a Real-World Redesign

An illustration of design strategy with connecting cogs, people and other symbols
Ross Morrone, director of marketing at Youngstown State University and Jennie Salamoun, a senior user experience architect at NewCity presented their insights and advice on the real-world redesign of the YSU website at eduWeb Digital Summit 2017 in Boston, Massachusetts.

Higher ed website redesigns are an exciting opportunity to breathe new life into a tired site, hone overly loquacious content, create new experiences that delight users, and most importantly, ensure that your site is supporting strategic goals.

Anatomy of a Redesign Slide

That all sounds great, but the reality is that redesigns, while brimming with possibilities, can sometimes be menaced with unexpected challenges and potential pitfalls, from issues of accessibility and the heavy lifting of content creation to the demands of an irascible faculty.

Never Enough Whisky For a Launch

It can all be a bit overwhelming. The good news is that it’s absolutely possible to survive a redesign without pulling your hair out.

Don’t worry, just in case you missed the presentation, you can still check out the slides from their presentation!

You can also read more about the Youngstown State University website redesign.

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