Preparing Your Higher Ed Website for AI Search
A GEO Readiness Checklist for Higher Ed Leaders Many of our higher education clients are seeing prospective students, families, alumni, and donors increasingly turn to ChatGPT and other LLMs for college-related questions. Now, institutions need to make their websites visible, understandable, and trustworthy for both humans and machines. Generative Engine Optimization (GEO) is the emerging […]
NewCity ADA Title II Accessibility Update
An overview for public higher education institutions
Establish a Platform and Rhythm for Growth
The seventh of NewCity’s Seven Pillars of Higher Ed Digital Strategy is Establish a Platform and Rhythm for Growth. This is the foundation that supports all the other pillars. To make your foundation solid it needs four elements: #1 The Right Roles & Governance Enrollment strategists, UXers, content strategists, editors, designers, marketers, technologists organized in […]
Make Cost, Aid and Application Process Accessible and Easy
Every investment you make to simplify, streamline and clarify content pays dividends for years.
Connect to My Future
People choose to go to college to change the trajectory of their lives, opening doors to greater opportunities. Evidence of these outcomes shows the value of a degree or school. Connect your degree programs with alumni and career services content. Let students hear alumni voices, and show the support they receive along the way.
Our Favorite Takeaways From HEW’24
Our annual trek back to HighEdWeb is when we can spend the most time living one of our core values – Learn, Lead and Share: Be a student AND an expert. Feed your brain, put it in action, and share what you’ve learned. It always comes back. In between preparing for our own sessions, our […]
Start a Conversation
If a student walks into your admissions office you wouldn’t ask them to fill out a form before you talk to them. Your website can be a 24/7 admissions counselor, answering top questions in plain language and inviting conversation so you can take the next step.
Show Me The Experience
No one takes a journey they haven’t first imagined.
Show Me The Degree
Winning over prospective students starts with the degree program.
From Clicks to Perception: How Top Tasks Shape Brand Experience
A user’s first impressions about your brand are heavily impacted by the experience they have pursuing their top tasks on your website.