3 Ways to Hobble Your Higher Ed Brand
Colleges and universities typically make one of 3 mistakes with their brand: 1. They “nerf” it. In an online multiplayer game, when a weapon is too powerful sometimes the game creators will soften its impact so one player doesn’t have an unfair advantage over others. Players call it “nerfing.” A school does this when it […]
Translating Higher Ed-Speak from US to UK
NewCity does a lot of work in higher education. We’ve done a few projects in the UK in addition to our customer base in the US. One of the most fun aspects of that work is learning to translate between Higher Ed lingo in the US and the UK. It wouldn’t be so hard if […]
Illustrator Tip: Duplicate a shape along a circle
This is one of those little workflows that can be a complete pain on the rare occasion that you need it. So I’m making this as much as a reminder for myself and our design team as it is a tutorial. Making a shape mathematically duplicate itself along a circle sounds like something illustrator would […]