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Selling UX: Lessons From The Firing Line

Ever had to fight for the budget to do real audience research? Convince someone of the value of usability testing? Explain how your research informed the design you created? We took a huge gamble in 2005 when we sold Virginia Tech on the idea of doing mental models to inform their redesign.

Since that initial foray, we’ve been selling the value of a user-centered, research-informed approach to web design – not just in a proposal or pitch, but throughout the process. In this workshop at HighEdWeb 2015, I shared NewCity’s best tips for making the case for user experience (UX).

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