And we’re proud that we’ve been right there with them from the very beginning. (And not just because we share a love of green). In fact, David Poteet led a workshop at the very first edUi Conference in 2009.
Over the last 10 years, the edUi Conference has provided a venue for web professionals in higher ed, libraries, and museums to come together to share their knowledge, debate new approaches and ideas, and push one another other to continually improve the way we approach digital experiences.
David Poteet has written a retrospective for the edUi blog on just that. Basically, where we’ve advanced over the last decade AND the areas where we may be, or should be, focusing for the future.
In the post, he covers five positive changes he’s observed:
- User research is an expected part of any serious web project.
- Content strategy has a seat at the table.
- Signs of unity between marketing and IT
- Responsive web design and accessibility have forced us to get smart about front-end frameworks and design systems.
- Analytics are enabling institutions to make decisions based on real user needs and behavior.
And five areas where there’s still room to grow:
- Brand strategy still ignores the impact digital experience has on brand perception.
- Need for managing editor role
- Digital is not a utility service
- Consolidating infrastructure and analytics
- Sustainability for digital
David talks about each of these points in the complete post, so be sure to check it out.
We’re looking forward to another great year of edU. A few of our team members will be there with some great presentations:
Analytics Specialist Matt Gaskey will lead a 90-minute mini workshop to explore how to apply Google Analytics Ecommerce tools to higher ed websites. Why would you do that? Well, while you may be using GA to track pageviews, measure site traffic, and even define goal conversions, you can gain even greater insights into how your site is performing by modeling your data collection as if your site were an online store will allow you to unlock the true power of Google Analytics.
Content Strategist and word wizard Rachel DeLauder and multifaceted Developer/Designer Jenny Slaughter are giving a presentation on the challenges associated with naming components. Basically because each discipline often has a naming convention for components, behaviors, and patterns. Many times these don’t match AT ALL. This can lead to some funny miscommunication, but also confusion and lost time.
edUi 2018 is going to be a lot of fun. We hope to see you there! Planning to attend edUi? Let us know!