Preparing Your Higher Ed Website for AI Search
A GEO Readiness Checklist for Higher Ed Leaders Many of our higher education clients are seeing prospective students, families, alumni, and donors increasingly turn to ChatGPT and other LLMs for college-related questions. Now, institutions need to make their websites visible, understandable, and trustworthy for both humans and machines. Generative Engine Optimization (GEO) is the emerging […]