Teaching Web Teams to Speak Enrollment
David Poteet and Robynne Lofton presented Teaching Web Teams to Speak Enrollment at HighEdWeb 2024 in Albuquerque, NM. Description of the presentation: You know prospective students are the #1 audience for your website. But most marcom and web teams don’t speak “enrollment.” They’ve heard the terms, but they haven’t lived them. When enrollment leaders say […]