How Often Should I Check My Website’s Metrics?

A photo of a desktop computer covered with sticky notes, displaying a calendar

So you’ve identified and begun tracking your site’s most important metrics in Google Analytics. Maybe you’ve even identified the secondary or intermediate metrics that will help you to further segment and analyze your web traffic data. And you know you need to periodically check these metrics to see how your site is performing. But how often should you check? What should your reporting schedule look like?