NewCity

User Experience

Sure, your website has to look pretty. But none of that matters if it doesn't work, too.

We’re always learning: studying how your site is used, making adjustments, and thinking about the future. Above all, we make sure design, content, and information architecture work together to support your goals.

User Experience Team

What we do

  • Analytics Research
  • Audience Personas
  • Behavior Tracking and Analysis
  • Competitive Analysis
  • Customer Journey Mapping, Experience Mapping
  • Discovery Workshops for Executive Teams
  • Information Architecture
  • Onsite Research
  • Original Research on Specific Target Audiences
  • Perception and Message Testing
  • Recommendations for Organizational
  • Restructuring and Collaboration
  • Search Trend Analysis
  • Stakeholder Interviews
  • Usability Testing