NatGeo WildCam Grizzlies// Launch Site
Our relationship with National Geographic Magazine allowed us to creatively explore their newly-crafted WildCam franchise. Each site involved a remote camera feed set up in part of the world that most people rarely see but quite often hear about. We deliberately invoked the theme and spirit of each within the design to complement the subject matter.
For WildCam Grizzlies, it was all about the bears. Lots of bears. Alaska’s Katmai National Park is home to more than 2,000 grizzly bears—and every summer, close to a hundred of these behemoths converge on Brooks Camp for a salmon feeding frenzy. We helped National Geographic share this experience with the world.
In addition, we created a Field Guide to compliment the experience by helping the viewer identify the animals they were seeing LIVE.