The Floyd Country Store
// Launch SiteThe Floyd Country Store site was fully inspired by its 100 years of history and tradition in the area. Located in the Blue Ridge town of Floyd, Virginia, there was no shortage of visual references to help tell the story.
A recent restoration of the store has re-established it as a destination for the community and tourists alike. Bluegrass music runs deep through the Blue Ridge so it’s no wonder that the store’s Friday Night Jamboree series continues to grow in popularity, as well.
Related Articles
Floyd Country Store launches!
NewCity worked with Floyd Country Store to develop an overall strategy for raising awareness of the store as a centerpiece of Appalachian music heritage. We developed an advertising and promotion plan, including message themes and creative concepts. The new look and feel established was carried over into the store itself with new signage. Lastly we developed the new web site, which included an E-Commerce store that launched this week.
As we started the exciting new project, we took several key…
