Northeastern University CPS// Launch Site
NewCity worked with Northeastern University's College of Professional Studies to redesign their website and to create a mobile presence for the rapidly growing population of smartphone users. We helped them develop a strategy to elevate the College's brand position as a world leader in education for adults, international students and working professionals. We focused their experience around the three central messages of real-world programs, taught by professionals, and put into practice. This no-nonsense focus has resonated well the Boston area working adults it was designed to reach.