Imperial College London// Launch Site
Imperial College London is one of the top 10 institutions in the world for science, medicine and engineering. We were selected to redesign their web site after an international search.
Imperial wanted to rethink their site architecture, so we conducted 39 interviews with various constituents and developed a comprehensive mental model for them.
NewCity provided architecture and design for all top sections of the site, and developed templates for integration into their CMS. We also assisted with a variety of special projects.
Because of the distance, we did much more of the planning work in intensive on-site sessions with them.
"We've learned a lot from NewCity that we didn't necessarily expect. We've learned how to run our own user testing exercise; we've learned different methods for mapping our user journeys through the site; so the skills we've picked up from the team I think we'll be using for many years to come."
- Pamela Agar, Head of Digital Media and Marketing
Imperial College London