NewCity launched the Getschooled.com online experience in April 2009, in partnership with Robertson Marketing and abeedle.com. We delivered site architecture, design and development to the site, and took part in the overall strategic planning of the project.
The site was created to support a 5 year campaign by Viacom and the Bill & Melinda Gates Foundation to raise the percentage of students graduating from high school and continuing on to some sort of post-secondary education. We are proud to have taken part as this project marks the first time that the research insight of the Gates Foundation has been combined with the reach of an organization like Viacom.
Today, students, parents, teachers and others are invited to add their ideas to an “Education Bill of Rights.” These ideas will eventually be collected into a manifesto and taken to Washington. Getschooled.com also offers a rich collection of tools and resources for students at risk as well as anyone interested in improving education in America. A number of celebrities offer personal stories and insights to inspire action.