NatGeo Discover Antarctica// Launch Site
Our relationship with National Geographic Magazine allowed us to creatively explore their newly-crafted WildCam franchise. Each site involved a remote camera feed set up in part of the world that most people rarely see but quite often hear about. We deliberately invoked the theme and spirit of each within the design to complement the subject matter.
Few places get less visitors each year than Antarctica, yet the wildlife on display there is incredible. So we worked with National Geographic to develop a portal that allows people to experience what life is like at the bottom of the earth.
Included in the design is a unique interactive map that doubles as navigation. It also provides for a naturally immersive experience via video, photos, and a historical timeline of discovery.