Cadence — Olfa Blades// Launch Site
OLFA Blades is a distributor for OLFA-brand cutters and other products used within the construction and arts & crafts industries. The majority of their repeat business comes from the sale of replacement blades, but the old site design made it difficult to find the right blades.
Our redesign focused on the development of a “Blade Finder” to help visitors easily find and order replacement blades for their cutters. The result is a much-improved online experience that garnered a lot of attention, not to mention customer satisfaction.