Blue Ridge Parkway 75// Launch Site
The Blue Ridge Parkway 75th Anniversary Organization came to us to help them engage people and communities now and into the future. Among the nation’s most famous driving trails, the Blue Ridge Parkway is a rich resource for tourists and those living in the region. Primary objectives for the site were to promote events celebrating the 75th anniversary, to raise awareness of the unique challenges the Parkway faces, and to inspire people to become active stewards of the Parkway’s resources. We built the site to act as a community hub for the main event calendar, blogs, comments, and pictures, as well as a platform to increase advocacy for the Parkway's future. Anniversary events will take place throughout 2010, so we're proud that our site is already helping to build interest and generate buzz for the Blue Ridge Parkway.