April 7th, 2009 by John Williams

What you’re selling vs. what they’re seeing

About this post:

John Williams uses a post from Gadgetopia to illustrate one of the pitfalls of selling a CMS by demonstrating one that's been customized and implemented.

Filed under Development

Deane of Gadgetopia has written an excellent post on one of the communications / sales pitfalls of content management systems. Clients and sales prospects probably don't understand the difference between what a CMS gets you naturally and what you have to custom-develop one to do, so it can be dangerous (concludes Deane) to sell a CMS to a client by demonstrating a full-fledged, battle-tested live implementation, and he suggests an alternative.

Deane has posted several things recently on implementing / integrating CMS systems from a sales and business perspective, so you might find more interesting reading there.