May 1st, 2007 by Brian Maddox

IKEA Kitchens

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If I had to pick the two most excruciating experiences I have had online, they would be hands down: poor use of music on websites and trying to do anything on IKEA's site.

While they haven't fixed the usability of their main site yet – they did do a interactive presentation that promotes their kitchen products in one of the most elegant and inviting pieces I have seen in a while.

This latest kitchen campaign recently won a Webby award and should continue to win more. I especially love when an interactive doesn't just copy a concept but they manage to make it their own. I have seen plenty of Matrix bullet-time rip offs, but this is slick.

Speak up.

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