NewCity worked with Floyd Country Store to develop an overall strategy for raising awareness of the store as a centerpiece of Appalachian music heritage. We developed an advertising and promotion plan, including message themes and creative concepts. The new look and feel established was carried over into the store itself with new signage. Lastly we developed the new web site, which included an E-Commerce store that launched this week.
As we started the exciting new project, we took several key things into consideration as we developed the new look and feel. The Floyd Country Store has enjoyed a long history in the area, so we created an old-timey feel with a modern twist to showcase the unique things the store has to offer, while providing a sense of place near the Blue Ridge Mountains. The design and overall strategy for the Floyd Country Store set it apart from its other online competition, as it is an actual operating country store and music destination, as opposed to just an online store claiming to look like one!
If you have a chance to visit the Floyd Country Store, we highly recommend stopping in for a visit. But if you can't drop by soon, NewCity has designed and developed a site that brings the Floyd Country Store to your home. Go to http://www.floydcountrystore.com, or check out the online store at http://shop.floydcountrystore.com/home.php.