Posts by John Williams
Why character limits don’t work
While we do our best to make designs flexible, sometimes there are cases where the space available for text is limited. Maybe it's a widget, or maybe it's text inside a Flash piece, or maybe things just need to line up properly. But for whatever reason, we have to ask people to fall back to old print design skills and write content to fill the space.This involves writing the content, checking to see if it will fit, editing it again, checking to see if that fits…
At some point we get this…
Beyond slogans
Serve your customers, don't just market to them.To the right is a pomegranate. I've walked past these things several times in the grocery store but never picked one up, mostly because I didn't have the slightest idea how to eat it.
Now, the POM folks have been trying to market these weird little things to Americans for a long time. "Heart therapy!" they say. "Full of anti-oxidants!" These health messages don't make the pomegranate particularly compelling. "Tastes great!" would…
And they’re all obsessed with coffee, too!
I haven't read Lee Siegel's anti-Internet book Against the Machine: Being Human in the Age of the Electronic Mob yet, but the New York Times has reviewed it and the opening, at least, sounds like the kind of argument I've heard against computers and technology ever since I was calling electronic bulletin board systems in high school: computers separate us, turn us inward, make us anti-social. Siegel seems to think his experience at a Starbucks bears this out:
In "Against the Machine," the…
Star Trek Analytics and the Value of Observation
SiteLogic Founder Matt Bailey uses the power of analytics — that is, statistical analysis — to determine how Star Trek's famous Red Shirts can live long, happy lives instead of being messily killed on one of Captain Kirk's adventures. A noble project. But Bailey's analysis ignores both context and behavior, and this is the result:
We can reliably improve the survivability of the red-shirted crewmen by only exploring peaceful, female-only planets (android and alien females included).
Are you…
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