Posts by Jessica Behal
Nomad Mobile Guides™, a spin-off company of NewCity, is excited to introduce quality, interactive mobile guides for iPhone and iTouch users with the new successful release of the Great Smoky Mountains applications, developed in cooperation with the Great Smoky Mountains Association and National Park Service.
Two different applications are available for visitors to enjoy.
- AFFINITY for the brand and INTEREST in the subject are the two most important factors in email participation.
- Users spend an average of 51 seconds reading a newsletter.
- 69% look forward to receiving at least one of their newsletters.
- Users read content as a form of personal address—anything you write should be directed speciﬁcally at them.
- Users hesitate to subscribe to newsletters because they already receive too much information, and are concerned about…
Search Engine Optimization (SEO) is an essential part of the development and marketing of a website. There are six main areas of SEO to focus on in order to have a successful campaign.
- Organic Optimization
- Pay-Per-Click (PPC) Marketing
- Link Building
- Marketing Optimization
- Analytics and Reporting
Below are some recommendations for each area that NewCity uses to drive Search Engine Marketing.