Posts by David Poteet
Top 5 Reasons Why I Love Designing for Mobile
This past year I've spent a LOT of time exploring, concepting, wireframing and directing the creation of experiences for mobile devices. Some of that has led to our spinout company, Nomad Mobile Guides. The emergence of mobile apps is the most exciting time I've lived through since the birth of the web in the early 90's.
Here's why I love designing for mobile:
1. It forces you to focus - working with small screens and touch (vs. mouse) interfaces makes you strip away the extras that…
How branding can change the core experience of a college
Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.
Travel: Attracting Gen-Xers with kids (like me)
One of the themes at the VA1 Tourism Conference last month was the fact that Gen-Xers with young children are rapidly overtaking baby boomers as the biggest demographic in vacation travel. Speakers had much to share about what these parents (like me) are looking for in a great vacation.
Busch Entertainment EVP Joe Couceiro - Takeaways from VA1
I attended the VA1 Tourism Conference in Alexandria on September 28th and 29th. We work with several destinations in the state as well as the Blue Ridge Parkway, and I wanted to get some fresh insights into trends for travel. I'm writing a series of short posts with takeaways from the conference.
Joe Couceiro, Executive Vice President & Chief Marketing Officer of Busch Entertainment Corporation, spoke on "Tourism Marketing for the New Norm." Read on for my takeaways...
“Dad, why are you always talking about experience?”
My 8 year old daughter asked me that question this morning. I guess if I can explain it to an 8 year old I can explain it to anyone. Here's what I said...
Takeaways from David’s EdUI Presentation on Twitter
Read takeaway tweets from David's "Beyond Blah Blah" workshop at EdUI this past Monday.
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We saw this project as a “moon shot” – not just redesigning our website, but transforming it into an engine that could drive our content and engage our audience across multiple platforms in the midst of an ongoing revolution in communication. NewCity has proven to be an indispensable partner in envisioning, designing, and successfully executing our ambitious online goals.
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