Posts by David Poteet

Translating Higher Ed-Speak from US to UK

NewCity does a lot of work in higher education. We've done a few projects in the UK in addition to our customer base in the US. One of the most fun aspects of that work is learning to translate between Higher Ed lingo in the US and the UK.

It wouldn't be so hard if it wasn't for the fact that we use a lot of the same words to mean different things! George Bernard Shaw's maxim "England and America are two countries separated by a common language," holds true in higher ed.

Melissa Beaver and I just returned from doing some on-site audience research with the University of Portsmouth, and these are fresh in my mind so I thought I'd share. Please point out any mistakes and let us know what you'd add to the list.

How branding can change the core experience of a college

Ted Long, president of Elizabethtown College, and Tim Westerbeck, principal of Lipman Hearne, presented a case study on the rebranding of Elizabethtown College at the AMA Symposium for Higher Education this week. President Long's leadership, Lipman Hearne's insight, and the College's courage led them to a transformation that has impacted not only how Elizabethtown thinks and talks about itself, but the experience they deliver. I was excited to see this example of experience design in action.

Busch Entertainment EVP Joe Couceiro - Takeaways from VA1

I attended the VA1 Tourism Conference in Alexandria on September 28th and 29th. We work with several destinations in the state as well as the Blue Ridge Parkway, and I wanted to get some fresh insights into trends for travel. I'm writing a series of short posts with takeaways from the conference.

Joe Couceiro, Executive Vice President & Chief Marketing Officer of Busch Entertainment Corporation, spoke on "Tourism Marketing for the New Norm." Read on for my takeaways...