Posts by Dave Perks

[ October 9, 2009 ]

A new way to experience NewCity: our free Get a Taste Workshops

NewCity introduces Get a Taste workshops on brand experience and social media. Knowing where to start can often be the hardest part of creating a positive brand experience. It's also a daunting task when it comes to navigating the waters of communicating your brand through social media. We created our free workshops to help new and existing clients get to know us and grow comfortable with the work ahead.

[ September 23, 2009 ]

Guest Post: Mike Weber from Crenshaw Lighting on Managing a Successful Site

In his post, Mike addresses the various approaches they take to bring in new traffic and bring back repeat visitors.

  • The company developed a campaign to introduce the new site to internal and external audiences.
  • Regular updates keep the content fresh.
  • Traffic analysis and conversion tracking tell them what's working.
 
[ August 18, 2009 ]

NewCity site design for IRP featured on Handshake 2.0

A thank you to Kelly Queijo of Handshake 2.0 for her writeup of our site design for the International Reporting Project, as well as a link to the original article.

[ June 10, 2009 ]

Kelly O’Keefe says customer experience critical to GM’s future

Kelly O'Keefe, Executive Director of the VCU Brandcenter (and friend of NewCity), recently appeared on Fox Business News to discuss the restructuring of GM's image. He raised some excellent points during the course of this interview, one of which focused on the importance of an exceptional dealership experience for customers. Most importantly, though, he makes it clear that nothing they do will matter if they don't fix the products first.

kellybrandcenter

Watch Kelly explain why only great products and…

 
[ May 7, 2009 ]

We are now who we’ve always been at heart

For 13 years, as New City Media, we called ourselves web designers. But our clients will tell you that we've done more than just build pretty websites. We take them on a journey to discover what it is that their audiences believe and feel about them.

For many, this is an eye-opening process powerful enough to break through a chorus of "it's always been done this way." And the results aren't just measured in more leads, faster sales cycles, and higher brand recognition. Often we hear from people…

[ April 22, 2009 ]

Ideas can be exciting. They can also be really bad.

This is where i like to store my first ideas. Sometimes, my 2nd and 3rd.

How many times have you had what felt like the idea of all ideas? Just brilliant. Bullet-proof. So good, you have to go share it with everyone before the ink is even dry in your sketch book. Then, the first person you share it with just stares back at you without an ounce of comprehension or worse, shared enthusiasm.

I've been in that position before. Rather, I've put myself in that position before. It's totally embarrassing because you can feel the balloon deflating as you run through…

 

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