Posts by Dave Perks
Guest Post: Mike Weber from Crenshaw Lighting on Managing a Successful Site
In his post, Mike addresses the various approaches they take to bring in new traffic and bring back repeat visitors.
- The company developed a campaign to introduce the new site to internal and external audiences.
- Regular updates keep the content fresh.
- Traffic analysis and conversion tracking tell them what's working.
Kelly O’Keefe says customer experience critical to GM’s future
Kelly O'Keefe, Executive Director of the VCU Brandcenter (and friend of NewCity), recently appeared on Fox Business News to discuss the restructuring of GM's image. He raised some excellent points during the course of this interview, one of which focused on the importance of an exceptional dealership experience for customers. Most importantly, though, he makes it clear that nothing they do will matter if they don't fix the products first.
Watch Kelly explain why only great products and…
Ideas can be exciting. They can also be really bad.
This is where i like to store my first ideas. Sometimes, my 2nd and 3rd.
How many times have you had what felt like the idea of all ideas? Just brilliant. Bullet-proof. So good, you have to go share it with everyone before the ink is even dry in your sketch book. Then, the first person you share it with just stares back at you without an ounce of comprehension or worse, shared enthusiasm.
I've been in that position before. Rather, I've put myself in that position before. It's totally embarrassing because you can feel the balloon deflating as you run through…
More From SXSW: Merlin Mann & John Gruber
I think I finally figured it out. The reason I've started and stopped this blog post so many times is because I'm trying to wrap up everything that Merlin Mann and John Gruber had to say about blogging and social media when you can actually just listen to it for yourself right here:
This is exactly how they sat the entire time.
You can download their talk as a podcast. Total run time is about an hour (otherwise known as: Lunch).
Here are a few highlights to get you interested. Just for fun, I'm…
When there’s nothing left to do but back up.
This model of me at my desk is not to scale, nor is it accurate in color.
Man it's easy to get distracted. There's the internet, of course. Twitter. Facebook. Linkedin. A host of others and I haven't even walked away from my desk yet. That puts a whole other stream of shiny objects in your path. Co-workers who may not have seen last night's episode of The Office. Coffee that either needs to be brewed or poured, or poured out and re-brewed. Lunch. The gym. Co-workers who aren't sure if YOU saw…
The power of What If?
What if there was only scenery to look at when you drive?
When I was a kid, my parents bought a sailboat. My mom, dad and myself thought this was a very cool thing. Actually, I'm just assuming I thought it was cool because I do now and I was only three then. My sister, on the other hand, was 6 and she had A LOT of questions about our new family activity.
"What if the boat sinks?"
"What if it turns over?"
"What if I fall overboard?"
"What if we get lost?"
"What if the motor dies?"
"What if…
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