Posts by Brian Maddox

[ May 23, 2011 ]

Illustrator Tip: Duplicate a shape along a circle

Making a shape mathematically duplicate itself along a circle sounds like something illustrator would handle flawlessly. Well it is, if you can find it. This not very well documented procedure I have the need for maybe 3 times a year but every time its a challenge to make Illustrator do what I want it to do. That is until I discovered this little method. Follow these easy steps to duplicate a shape along a circle perfectly every time.

// Find out how

[ March 7, 2011 ]

Best of Show - Interactive at the 2011 Western Virginia Addy Awards

NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night. // Read more

[ February 21, 2011 ]

NewCity Spring Design Internship

March 7, 2011 - Update: Submissions for the Spring Session are now closed as we screen final candidates. However, feel free to submit your interest in our Summer or Fall terms.

Here's an opportunity for real hands-on work at one of the top interactive and development firms in the region ... and yes, we pay our interns. We are looking for someone with a good sense of design and capable of carrying an idea forward. Specifically, someone who is creative, energetic and able to multitask and prioritize in a fast paced environment.

// Learn more and apply.

[ January 11, 2011 ]

NewCity is moving!

Well it has been the busiest year anyone here has seen in our company's history. A good year. Good enough that we are expanding to a new office space.

[ March 3, 2010 ]

Photoshop Tip: Kuler and CS4

I use Kuler all the time to explore color themes for comps and in developing branded colors for clients. Getting those colors into Photoshop or Flash has always been a clunky export then import kind of process. Come to find out that Kuler has a direct extension window within these CS4 applications. Kind of makes sense, but a lot of designers overlook it or simply don't know its there and it can be extremely helpful.

[ February 11, 2010 ]

So what is NewCity Labs?

Our bread and butter are following through on ideas; making "What if we could...?" into something real. We do it for our clients every day. Most good ideas happen through bad ideas or the need to make our lives a little easier. NewCity Labs is about seeing good ideas come to light and learning through exploration. Everyone has ideas, they come to us usually when we aren't trying to have them – in the shower, in line at Starbucks, pumping gas. What we seldom do is push them to the next step (which is sometimes the garbage) – or follow a tangent concept that comes from that initial thought.

// Next

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We picked the hottest week in August to shoot photos in Arkansas for our website. That alone should have slowed the brain of our director from New City. But no. Good thinking, patient guidance, and persistence resulted in compelling photos to pull eyeballs to our rail safety message.

- Marmie Edwards - VP of Communications, OLI