Travel & Destination
People only go to places they have first gone in their minds. How do you help someone imagine the experience you offer? How do you take care of the person who wants to figure it all out beforehand AND the person who likes to make it up as they go? How do you build a relationship that lasts beyond the trip itself?
Whether for work or pleasure, a great travel experience begins long before you leave the house, and ends long after you return home. Even though much of the experience is outside your control, you can still shape it as you invite people to share your story.
Road Trips
The Blue Ridge Parkway Visitor Center in Asheville, NC
Designing a new digital home for the Blue Ridge National Heritage Area
We have been to some pretty amazing places in our work with our clients- London, California, Kiawah Island, New York, Jamestown, Utah, Arizona, Maryland, Washington, DC.
When we begin our work with a new client, the…
Partners in Design – NewCity and Lewis Ginter Botanical Garden
Studying design is a little like losing a few diopters of visual acuity. You no longer see the detail and minutia of things. You begin to see things elementally. Design, good or bad, is in every part of our lives. Good design smoothes the edges of our interactions, creates harmony and unity. Bad design is discordant, jarring.
No where…
National Geographic Magazine – Jamestown & the Powhatan
As North America observes the 400th anniversary of the 1607 Jamestown colony, National Geographic Magazine online and NewCity have created an engaging website that will show the user the perspectives of the English settlers as well as the local Indians. Split into two equal parts with detailed maps, intriguing video interviews,…
Lunch today at Virginia Tech
I am a Hokie. I grew up an hour south of Blacksburg, fell in love with the campus at first sight, got two degrees from Tech, and moved back to the Blacksburg area just a few years ago. My brother graduated from Tech. My mom, who is now seventy years old, applied to Tech last fall. She is now a proud Master's student in the field of Health Care…
Sailing the Great Circle
NewCity is happy to be working with Scott Carter of the The Cape Pakarang Boat Yard (www.tsunamiboatproject.com) on his next project, Sailing the Great Circle.
Aboard a 75' all wood schooner-rigged sailboat, an international crew of 10 will depart Thailand for the 28,000 nautical mile trip, to be completed in 10 months. The planned route has…
We’ve been selected to redesign Imperial College London!
We're delighted to announce that we have been chosen to lead a major redesign of the Imperial College London web site. Imperial College is one of the top ten institutions in the world, and is frequently recognized for its leadership in technology, biomedicine and science.
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Examples from our Portfolio
Results that speak.
"...everything about working with NewCity has been superior to almost any other outside organization that Barter has work with."
- Richard Rose, Producing Artistic Director of Barter Theatre
