Travel & Destination
People only go to places they have first gone in their minds. How do you help someone imagine the experience you offer? How do you take care of the person who wants to figure it all out beforehand AND the person who likes to make it up as they go? How do you build a relationship that lasts beyond the trip itself?
Whether for work or pleasure, a great travel experience begins long before you leave the house, and ends long after you return home. Even though much of the experience is outside your control, you can still shape it as you invite people to share your story.
NewCity Suggests:
NewCity Labs unveils Nomad
This week NewCity Labs unveiled its first major product, called the NOMAD Mobile Guides app. We attended the Association of Partners for Public Lands conference in San Diego to show it off. APPL is an organization for the national parks and the cooperating associations that support them.
We teamed up with the Great…
Travel: Attracting Gen-Xers with kids (like me)
One of the themes at the VA1 Tourism Conference last month was the fact that Gen-Xers with young children are rapidly overtaking baby boomers as the biggest demographic in vacation travel. Speakers had much to share about what these parents (like me) are looking for in a great vacation.
Busch Entertainment EVP Joe Couceiro - Takeaways from VA1
I attended the VA1 Tourism Conference in Alexandria on September 28th and 29th. We work with several destinations in the state as well as the Blue Ridge Parkway, and I wanted to get some fresh insights into trends for travel. I'm writing a series of short posts with takeaways from the conference.
Joe Couceiro, Executive Vice President & Chief Marketing Officer of Busch Entertainment Corporation, spoke on "Tourism Marketing for the New Norm." Read on for my takeaways...
Barter Theatre’s Formula For Success: Make People Happy
We love it when our clients are successful. Take The Barter Theatre in Abingdon, VA, for example. While we've all been seeing stories about how far tourism numbers have fallen, Barter has quietly had a good year with an increase in attendance.
This is quite a feat when you consider that 91% of the theatre's loyal patrons travel up to 250 miles to…
Road Trips
The Blue Ridge Parkway Visitor Center in Asheville, NC
Designing a new digital home for the Blue Ridge National Heritage Area
We have been to some pretty amazing places in our work with our clients- London, California, Kiawah Island, New York, Jamestown, Utah, Arizona, Maryland, Washington, DC.
When we begin our work with a new client, the…
Partners in Design – NewCity and Lewis Ginter Botanical Garden
Studying design is a little like losing a few diopters of visual acuity. You no longer see the detail and minutia of things. You begin to see things elementally. Design, good or bad, is in every part of our lives. Good design smoothes the edges of our interactions, creates harmony and unity. Bad design is discordant, jarring.
No where…
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The Results.
Results that speak.
“The website has helped us focus our message, direct people to the information that they are seeking in a more efficient manner, and has increased significantly both our presence and our sales online.”
- Richard Rose, Producing Artistic Director of Barter Theatre
