Not Everyone Thinks Like You

If you’re writing an email or copy for a website and you're like most people, you will write for people like you. I know, you say you're writing for your audience, but you're really writing for yourself. I do it all the time. We all do. That is to say, we tend to write for people who think the same way we do.

But not everyone thinks like you.

Blue Ridge Parkway mobile app launched on Nomad platform

The Blue Ridge Parkway Association has launched the Blue Ridge Parkway Travel Planner Mobile app on the Nomad platform. Nomad Mobile Guides is a subsidiary of NewCity providing a toolkit for publishing travel apps and websites. The app was developed in close collaboration with the National Park Service.

The Blue Ridge Parkway Association is the official partner organization of the Blue Ridge Parkway dedicated to providing tourism and hospitality information to the Parkway traveler.

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NewCity Presentation on UX × SEO at EdUI

Melissa Beaver and Jessica Behal of NewCity speaking at EdUI 2012David Poteet, Melissa Beaver (Director of UX) and Jessica Behal (Director of Internet Marketing) gave a presentation at edUi  2012 on how user experience and SEO professionals can stop fighting and start teaming up to deliver big results. Our presentation focused on the higher education market (this was edUihttp://eduiconf.org after all), but the principles apply for any market.

View the presentation slides and notes on Slideshare.

Responsive Design Resources and Additional Reading

Presentation File and One-Sheet

Download Rebekah's EduWeb presentation as a pdf: Managing a Responsive Design Redesign Project

Download our one-sheet: What is Responsive Design and When Is It Appropriate?

Check Out The Templates

Peruse the templates shown in the presentation file on your own.  Go to http://shu.newcitystaging.com/.  Many…

 

Rebekah Godshall to Present at Eduweb 2012 on Managing Responsive Design

One of the hottest topics in web development today is the idea of "responsive design" – building a site to respond appropriately to any screen size from desktop to tablet to smart phone. It's revolutionizing our approach to development – almost every site we're building today is responsive.

Lots of people are talking about how to implement responsive design from a technical standpoint, but how do you plan and manage a project with this approach?

Rebekah Godshall, NewCity's Director of…

NewCity helps put a Personal Touch on Catering.

We love it when our clients take the time to let us know how their clients enjoy using the site or app we've made and are proud of the work we crafted together.  Brian Grove over at Personal Touch Catering took it one step further and submitted his site to the National Association of College & University Food Services Loyal E. Horton…

 

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Examples from our Portfolio

See the full portfolio

Results that speak.

Our goal was to create a visually compelling website to show visitors the importance of being safe around trains.  Because of our long-standing relationship with the NCM team, they were able to help us capture through photography and stark colors the look we were seeking.

- Helen Sramek - President, OLI