Higher Education
Every college and university in the world faces one common challenge: recruiting new students.
But that's pretty much where the similarities end. Institutions are as unique and diverse as the communities they serve. So the message you deliver must be exclusive to your school, and your site must be a reliable source of information for everyone who uses it.
Anyone who works in higher education knows it's a whole different ballgame from a corporate environment. Nothing gets done without a committee. You have to wrangle dozens if not hundreds of independently managed websites under your school's brand.
And yet nowhere is the total brand experience more important for attracting the best students, growing enrollment, increasing alumni engagement and promoting research.
Read the latest of what we've learned about delivering great experiences for higher education.
NewCity Suggests:
Translating Higher Ed-Speak from US to UK
NewCity does a lot of work in higher education. We've done a few projects in the UK in addition to our customer base in the US. One of the most fun aspects of that work is learning to translate between Higher Ed lingo in the US and the UK.
It wouldn't be so hard if it wasn't for the fact that we use a lot of the same words to mean different things! George Bernard Shaw's maxim "England and America are two countries separated by a common language," holds true in higher ed.
Melissa Beaver…
Best of Show - Interactive at the 2011 Western Virginia Addy Awards
NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night. // Read more
NewCity Spring Design Internship
March 7, 2011 - Update: Submissions for the Spring Session are now closed as we screen final candidates. However, feel free to submit your interest in our Summer or Fall terms.
Here's an opportunity for real hands-on work at one of the top interactive and development firms in the region ... and yes, we pay our interns. We are looking for someone with a good sense of design and capable of carrying an idea forward. Specifically, someone who is creative, energetic and able to…
Roanoke College Makes the Best of the Higher Ed Mobile Site List
One of our favorite clients, Roanoke College, was featured on the .eduGuru’s “Best of the Mobile Higher Ed Web” list.
We created the mobile site as a Christmas gift for Roanoke College- a Marketing Department can only eat their way through so many Harry & David towers. What sparked the idea for a mobile site? With the increasing demand for…
Roanoke College - New Mobile Site
Roanoke College lauched it's mobile site today, designed by NewCity. You can read more about it at www.rcnewsblog.com/?p=933 or check out the site at i.roanoke.edu.
In The Clouds
Why Virtualization?
The last several years have seen a move towards the buzzword compliant world of cloud computing. Cloud computing is a somewhat nebulous term that has been used to describe all kinds of web-based services, from mail to storage to hosting.
At NewCity, one of the ways we're leveraging the cloud is by using the services of…
// Next
The Results.
Results that speak.
"We've learned a lot from NewCity that we didn't necessarily expect. We've learned how to run our own user testing exercise; we've learned different methods for mapping our user journeys through the site; so the skills we've picked up from the team I think we'll be using for many years to come."
- Pamela Agar, Head of Digital Media and Marketing
Imperial College London