NewCity is an internationally recognized leader in online strategy, design and development for higher education.
Colleges and universities face many similar challenges, and on the surface it appears that they serve the same basic audiences. But there's no cookie-cutter solution to solving these challenges. Even though we've been providing higher ed strategy and web design for years, we never rest on what we already know. In 2006 NewCity was the first firm to apply Indi Young’s mental model research process to the redesign of a university website, leading to a big leap forward in user-centered design for higher ed sites. Since then we’ve continued to innovate in higher ed, always with a goal to better understand your unique story, your particular audiences, and what success ultimately looks like for your institution.
Anyone who works in higher education knows it's a whole different ballgame from a corporate environment. Nothing gets done without a committee. You have to wrangle dozens if not hundreds of independently managed websites under your school's brand.
And yet nowhere is the total brand experience more important for attracting the best students, growing enrollment, increasing alumni engagement and promoting research.
Approximately half of NewCity's work is in higher education. Our work in other industries brings a continual stream of inspiration back to our higher ed strategy.
Any website managed by more than one person is going to have governance issues. Models vary — some are intentional and highly structured, while others are more "organic," if you know what we mean. Not all are equally effective.
There's no one right governance model for every institution. However, when we work with you to shape your governance strategy there are five principles that apply everywhere.
NewCity's president David Poteet will be co-presenting with Claire Brookes from the University of Portsmouth at CASE Europe's Annual Conference in August 2013. In their presentation titled "Stand Apart from the Crowd - Uncovering and Proving your Unique Strengths," David and Claire will share lessons learned while helping the University of Portsmouth do just that.
David Poteet, Melissa Beaver (Director of UX) and Jessica Behal (Director of Internet Marketing) gave a presentation at edUi 2012 on how user experience and SEO professionals can stop fighting and start teaming up to deliver big results. Our presentation focused on the higher education market (this was edUihttp://eduiconf.org after all), but the principles apply for any market.
One of the hottest topics in web development today is the idea of "responsive design" – building a site to respond appropriately to any screen size from desktop to tablet to smart phone. It's revolutionizing our approach to development – almost every site we're building today is responsive.
Lots of people are talking about how to implement responsive design from a technical standpoint, but how do you plan and manage a project with this approach?
Rebekah Godshall, NewCity's Director of…
Colleges and universities typically make one of these 3 mistakes with their brand. It takes courage from the top to overcome them.
1. They "nerf" it.
2. They stop short.
3. They say everything, thereby saying nothing.
NewCity does a lot of work in higher education. We've done a few projects in the UK in addition to our customer base in the US. One of the most fun aspects of that work is learning to translate between Higher Ed lingo in the US and the UK.
It wouldn't be so hard if it wasn't for the fact that we use a lot of the same words to mean different things! George Bernard Shaw's maxim "England and America are two countries separated by a common language," holds true in higher ed.
Examples from our Portfolio
Results that speak.
"I wanted to thank you for the truly beautiful designs; the extraordinarily perfect branding images; and the effective, useful, crucial redesign of our website. Everything that your team has created – including our "Bryn Mawr. Always" campaign is such a joy to see."
- Maureen Walsh, Headmistress
The Bryn Mawr School