Creativity
Where does it come from? More importantly, where does it go when we need it most?
Sometimes, it flows like water. Other times, it’s like squeezing water from stones. Either way, deadlines and budgets don’t change.
Creativity for the sake of being creative is a dead-end road that people will only travel down once. But when ideas compel someone to follow along, they get noticed.
Before we write content or code. Before we dive into design. Heck, before wireframes. There must be ideas. Ideas are the fuel for it all. And creativity is the spark.
Here we share everything from inspiration to methods that we, and others, have found successful in the quest for creativity. We’d love to hear what you have to say on the subject. Just be sure to leave your comments in the form of a haiku. Or prose. Or a rhyming couplet, those are nice.
NewCity Suggests:
Are You Indispensable?
That's the subtitle of Seth Godin's latest book, Linchpin, and the question he puts to his readers. But that is not what I took away from it. I walked away from this quick read asking myself, "What is my art?"
Godin defines art as "a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another..." And, he dedicates an entire chapter to the "powerful culture of gifts." It was…
So what is NewCity Labs?
Our bread and butter are following through on ideas; making "What if we could...?" into something real. We do it for our clients every day. Most good ideas happen through bad ideas or the need to make our lives a little easier. NewCity Labs is about seeing good ideas come to light and learning through exploration. Everyone has ideas, they come to us usually when we aren't trying to have them – in the shower, in line at Starbucks, pumping gas. What we seldom do is push them to the next step…
Helpful Photoshop Layer Organization
How to use a simple system for Photoshop layer structure to allow one to quickly find an item buried in the layers. This will not only increase the speed of your design, but allows others to access and edit in your absence.
A new way to experience NewCity: our free Get a Taste Workshops
NewCity introduces Get a Taste workshops on brand experience and social media. Knowing where to start can often be the hardest part of creating a positive brand experience. It's also a daunting task when it comes to navigating the waters of communicating your brand through social media. We created our free workshops to help new and existing clients get to know us and grow comfortable with the work ahead.
A NewCity Designer, now Designer / Photographer
One of Sara's photos from the West Virginia State Fair
Sara Andrew, a Senior Designer at NewCity, was selected as the Event Photographer at the annual Friesian Horse Inspection in Tennessee this week. Good photography is not an easy thing to achieve, but Sara's ability to capture the subject as well as the emotion of the moment is gaining a lot of attention around here. When you combine Sara's design eye with her photography skills, you have something pretty special. Read on.....
Adobe Illustrator Math Bug
One great thing in Adobe Illustrator is the ability to duplicate and move an object - then repeat that action as many times as you need. This is a handy tip, but also a "be aware of a problem".
I love a lot of Adobe products, Photoshop and Illustrator are cutting-edge software that no Designer can do without. However, there is a bug in…