Creativity

Where does it come from? More importantly, where does it go when we need it most?

Sometimes, it flows like water. Other times, it’s like squeezing water from stones. Either way, deadlines and budgets don’t change.

Creativity for the sake of being creative is a dead-end road that people will only travel down once. But when ideas compel someone to follow along, they get noticed.

Before we write content or code. Before we dive into design. Heck, before wireframes. There must be ideas. Ideas are the fuel for it all. And creativity is the spark.

Here we share everything from inspiration to methods that we, and others, have found successful in the quest for creativity. We’d love to hear what you have to say on the subject. Just be sure to leave your comments in the form of a haiku. Or prose. Or a rhyming couplet, those are nice.

NewCity Suggests:

[ May 23, 2011 ]

Illustrator Tip:  Duplicate a shape along a circle

Making a shape mathematically duplicate itself along a circle sounds like something illustrator would handle flawlessly.  Well it is, if you can find it.  This not very well documented procedure I have the need for maybe 3 times a year but every time its a challenge to make Illustrator do what I want it to do.  That is until I discovered this little method.  Follow these easy steps to duplicate a shape along a circle perfectly every time.

// Find out how

[ March 7, 2011 ]

Best of Show - Interactive at the 2011 Western Virginia Addy Awards

NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night.  // Read more

 

[ February 21, 2011 ]

NewCity Spring Design Internship

Spring Intern

March 7, 2011 - Update:  Submissions for the Spring Session are now closed as we screen final candidates.  However, feel free to submit your interest in our Summer or Fall terms.

Here's an opportunity for real hands-on work at one of the top interactive and development firms in the region ... and yes, we pay our interns. We are looking for someone with a good sense of design and capable of carrying an idea forward. Specifically, someone who is creative, energetic and able to…

[ January 11, 2011 ]

NewCity is moving!

Well it has been the busiest year anyone here has seen in our company's history.  A good year. Good enough that we are expanding to a new office space.

 

[ June 29, 2010 ]

Faking a print piece from a flat working file

Imagine that you just got done comping a print piece and now it''s time to show the client via web conferencing.  You want it to look as real as you can, but something is missing - it looks too flat.  Here's a simple & fast way to suggest what it will look like when actually printed.

[ April 22, 2010 ]

Making the Tweetsie Website 3-D!

NewCity has a talented bunch of people working here.  Many of us have hidden talents that don't always get used on a day-to-day basis.  One of mine is sculpture and paper sculpture.  NewCity concepted and designed a 3-D paper train which was presented to Tweetsie R.R. Theme Park

 

// Next