Case Studies
Take a step-by-step look at some of our recent projects and campaigns.
Is there something in our portfolio you would like us to write about? Let us know!
NewCity Suggests:
Barter Theatre’s Formula For Success: Make People Happy
We love it when our clients are successful. Take The Barter Theatre in Abingdon, VA, for example. While we've all been seeing stories about how far tourism numbers have fallen, Barter has quietly had a good year with an increase in attendance.
This is quite a feat when you consider that 91% of the theatre's loyal patrons travel up to 250 miles to…
This is a real estate site?
Most people find it hard to hide their surprise the first time they see the new Kiawah Island Real Estate web site.
Kiawah Island Real Estate and NewCity joined together to design not only a real estate site, but also the premier source of information about beautiful Kiawah Island, SC. From planning to design to implementation, our goal was to…
Roanoke Valley SPCA site wins award
The Roanoke Valley SPCA site has won an Interactive Media Award ™ for outstanding achievement. Contestents are graded on design, content, feature functionality, usability, and standards compliance. This site was a lot of fun to put together, and we're happy that we were able to help. Congrats RVSPCA.
How VT Financial Aid rebuilt their site around audience goals
In an earlier post I wrote about how we have adapted the KJ Method for getting consensus on site architecture. We used this approach extensively when we worked with various administrative and academic departments at Virginia Tech, to revamp their parts of the overall vt.edu site. The people in the Financial Aid office did a great job rethinking…
Foley Fun
Creating Sounds for Tweetsie Memories
Sound on the web is a tricky thing. We've all seen, heard actually, gratuitous flash sound effects or techno music that make us reach for the mute button. But sometimes a piece of interactivity really benefits from sound.
Our team recently finished a new feature for the Tweetsie site, called Tweetsie…
The Department of Computer Science at Virginia Tech
Faculty and staff from Virginia Tech's Computer Science Department joined us for a KJ Session to kick off the redesign of their web site. The Department of Computer Science is home to one of the largest groups of undergraduate majors in the university.
Students and faculty within the department pursue research individually, in groups, and in…