Case Studies
Take a step-by-step look at some of our recent projects and campaigns.
Is there something in our portfolio you would like us to write about? Let us know!
Chatham Hall: Blending In To Stand Out
We've worked with Chatham Hall girls school in Chatham, VA, long enough to have redesigned their website three times. The last redesign coming two years ago. Between projects, we've continued our relationship with them through site maintenance.
But this summer, they came to us with something completely different.
Robert Ankrom, the school's…
Barter Theatre’s Formula For Success: Make People Happy
We love it when our clients are successful. Take The Barter Theatre in Abingdon, VA, for example. While we've all been seeing stories about how far tourism numbers have fallen, Barter has quietly had a good year with an increase in attendance.
This is quite a feat when you consider that 91% of the theatre's loyal patrons travel up to 250 miles…
Lessons learned from Imperial College London
Imperial College London web team: From left to right, Sian Berry, Pamela Michael, Caroline Davis, Becky Manning, Peter Gillings, Tom Johnson, Maurice Farmer, Tom Miller, Saul Batzofin and Stuart Croghan
Jeannine Everhart and I traveled to London in early February to meet with Imperial College London for an end-of-project review. We met with the entire web team and went through all aspects of the project including feedback from students and staff, analytics, review of project…
This is a real estate site?
Most people find it hard to hide their surprise the first time they see the new Kiawah Island Real Estate web site.
Kiawah Island Real Estate and NewCity joined together to design not only a real estate site, but also the premier source of information about beautiful Kiawah Island, SC. From planning to design to implementation, our goal was to…
Roanoke Valley SPCA site wins award
The Roanoke Valley SPCA site has won an Interactive Media Award ™ for outstanding achievement. Contestents are graded on design, content, feature functionality, usability, and standards compliance. This site was a lot of fun to put together, and we're happy that we were able to help. Congrats RVSPCA.
How VT Financial Aid rebuilt their site around audience goals
In an earlier post I wrote about how we have adapted the KJ Method for getting consensus on site architecture. We used this approach extensively when we worked with various administrative and academic departments at Virginia Tech, to revamp their parts of the overall vt.edu site. The people in the Financial Aid office did a great job rethinking…
