Branding
Branding, you say? And how exactly do you define that?
Here's a bit from a *reliable* source:
A brand is a name or trademark connected with a product or producer.
Right. Here's another take on it:
Brands have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies."
That's more like it.
We tend to think more along the lines of the "personal philosophy" part of that. When you have a great experience with a brand, you walk away feeling good about it. Therefore, it fits with your lifestyle. Likewise, a bad experience creates an equal, but opposite reaction - you vow to never use it again.
We like to share posts that illustrate great branding moments, whether we created them or not. Please feel free to weigh in with your thoughts or tip us off to what we may be missing.
NewCity Suggests:
Best of Show - Interactive at the 2011 Western Virginia Addy Awards
NewCity is delighted to announce that we took top honors in the interactive category at the 2011 Western Virginia Addy Awards Saturday night. // Read more
Sometimes it IS the Destination…
It’s Not the Destination, It’s the Journey
It’s a nice thought. Put it on a t-shirt or on the bumper of your car.
But on your website, The Destination is what it’s all about. What do you want people to DO, really, on your website?
Unless your website is a wiki or if you just want to provide information to site visitors, as a…
NewCity Labs unveils Nomad
This week NewCity Labs unveiled its first major product, called the NOMAD Mobile Guides app. We attended the Association of Partners for Public Lands conference in San Diego to show it off. APPL is an organization for the national parks and the cooperating associations that support them.
We teamed up with the Great…
A new way to experience NewCity: our free Get a Taste Workshops
NewCity introduces Get a Taste workshops on brand experience and social media. Knowing where to start can often be the hardest part of creating a positive brand experience. It's also a daunting task when it comes to navigating the waters of communicating your brand through social media. We created our free workshops to help new and existing clients get to know us and grow comfortable with the work ahead.
Guest Post: Mike Weber from Crenshaw Lighting on Managing a Successful Site
In his post, Mike addresses the various approaches they take to bring in new traffic and bring back repeat visitors.
- The company developed a campaign to introduce the new site to internal and external audiences.
- Regular updates keep the content fresh.
- Traffic analysis and conversion tracking tell them what's working.
The power of What If?
What if there was only scenery to look at when you drive?
When I was a kid, my parents bought a sailboat. My mom, dad and myself thought this was a very cool thing. Actually, I'm just assuming I thought it was cool because I do now and I was only three then. My sister, on the other hand, was 6 and she had A LOT of questions about our new family…
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The Results.
Results that speak.
"They've been very receptive to a lot of feedback from me at a design level, as I feel that my role is to make sure that we're protecting the corporate brand but yet developing something new and fresh for the web. They've been fabulous at that."
- Beth Elzer, Art Director
Imperial College London