NewCity is an interactive design agency specializing in websites, apps, and campaigns for higher education, non-profit and commercial clients. Founded in 1995, our team of 25 work together in an open studio in Blacksburg, Virginia.
We believe crafting a great experience for the people you serve is the only way to succeed. Everything we plan, design and build is intended to shape a delightful and successful experience for real humans. When we line up their goals with yours, great things happen.
We work with clients through three steps to reach success:
1. Look at the whole story
We look at the 5 stages your customers’ experience – from the first time they hear your name to the time they’re raving about you to anyone who will listen.
Seeing the whole story helps you focus on how to move the relationship forward.
Together, we shape these experiences to delight your newest and most loyal fans. Whether it’s a website, in-store, search marketing, social media, PR, print or video, we find inventive and beautiful ways to draw people into your story.
2. Dig deeper
We conduct in-depth research with your audiences to understand their goals and motivations. Along the way we discover buried treasure – hidden aspects of your story that beg to be told.
Demographics aren't enough – “Active young women in their 30s” are individuals with different experiences. We need to know how real people think and behave.
Our clients have their biggest “Aha!” moments during a KJ session or reading mental model interviews.
3. Design for results
With your goals and those of your audiences in view, we design and build each step of the experience across your website, mobile and other media to help users reach these goals. As the prototypes take shape, we conduct usability tests keep improving them.
After launch our internet marketing team helps you carry out your campaigns, drive traffic, measure performance and keep you on an upward climb.